Building a web site often can lead to interesting deviations caused by practicalities and changes in perspective. This is okay so long as you keep things simple for prospects.
Many business owners unintentionally erect barriers between themselves and their customers when it comes to the site sales process. Simple mechanisms can be put in place to remove these barriers. A business owner that is always looking for new ways to connect with potential customers often finds his or her efforts paying off many times over. Some of the most common web sales barriers are lack of contact methods, payment methods, and delivery methods. To bridge these potential barriers, a business owner can provide more options to crossing each of these barriers.
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