Sales Process – What Can You Automate

1.In the current complex and competitive market, managing the sales process is an important factor for most businesses. By automating a company’s sales process and efforts, one can increase its productivity.
Sales Force Automation, or SFA, is a technique used in marketing and business that automates the business tasks of sales. Sales tasks that can be automated might include contact management, order taking and fulfillment, information sharing, inventory monitoring, sales forecast analysis, and employees’ performance evaluations. Using SFA improves the efficiency and effectiveness of a sales team by streamlining and speeding up processes and eliminating errors. Through this technology, a sales force can have access to the latest information regarding customers' accounts and pricing.